Coach x Gen Phoenix
Coach and Gen Phoenix announced that the two companies will share the stage at the Consumer Electronics Show (CES) to discuss their “transformative” partnership.
Coach’s CEO and brand president, Todd Kahn, and Gen Phoenix’s chief marketing officer and general manager of consumer, Elyse Winer, invite CES attendees to join them on Thursday afternoon for the “Great Minds” panel, offering a “behind-the-scenes look” at how the two brands are working together to drive the industry’s sustainable transformation at scale.
“As a company with 80 years of heritage, Coach is known for its craftsmanship, quality and design,” Kahn said in a statement. “This partnership with Gen Phoenix represents a significant step in our journey to balance Coach’s rich history with a commitment to finding innovative and sustainable solutions that help us create a better-made future.”
Coach and Gen Phoenix first began this partnership to “sustainable innovation and industry disruption” in March 2023, when Tapestry strategically invested in the start-up known for its recycled leather technology. Coachtopia launched the following month. Now, the brands are ready to reveal their future plans.
“In an industry where partnerships rarely extend beyond one-off capsules and pilot programs, we’re thrilled to be using the CES stage as our opportunity to not only give attendees a first glimpse at what to expect from Gen Phoenix and Coach in the coming months, but also what the future has in store for this industry-first strategic partnership,” Winer said in a statement. “By pulling back the curtain on how we’ve been able to scale this collaboration, we hope to provide a blueprint for other brands looking to mirror the meaningful change Coach is driving across the fashion industry, in partnership with Gen Phoenix.”