FOR THE MEDIA

Gen Phoenix
gives new life to
old waste.

Stats &
facts

Enviromental
  • Saved over 18,000 tonnes of leather waste from landfill
  • Zero waste to landfill since 2016
  • At least 80% lower carbon footprint compared to traditional leather
  • Recycled waste water used in hydroentanglement process
  • 100% renewable electricity
  • Materials contains up to 77% recycled content
  • Independently certified by:
    • Higgs FEM
    • ISO9001 14001 45001
  • All of our Suppliers are LWG audited or approved traders, and in the last 12 months, over 80% of our supply of waste leather has come from LWG Gold Tanneries
  • Zero impact on FLAG (Forect, Land and Agriculture)
  • All our leather suppliers ensure material does not originate from the Amazon Biome or other areas of high environmental concern
Markets
  • In operation since 2007
  • Used in over 1 million pairs of shoes
  • Over 250 airlines fly ELeather by Gen Phoenix
  • 1 in 5 aircraft globally fly ELeather by Gen Phoenix
  • On 1.5 million bus seats
  • 50,000+ airport terminal seats
  • 500,000+ train seats
  • Supplied materials to cover over 4 million seat covers
Material
  • Unrivalled durability; seating upholstery lasts 6+ years in service*
  • 48% lighter** (saving fuel and reducing weight of finished goods)
  • Built-in antimicrobial technology (clean and hygienic)
  • Wont sag, bag or scuff (has controlled stretch)
  • Looks like new after 10 years in use (Automotive specific Ingres/egress test)
  • Consistent quality edge to edge giving up to 90% yield

* Certified by Boeing Squirmin test – 200,000 cycles/equivalent of 7 years use

**comparison of ELeather aviation material 480gsm to a typical leather hide 900gsm per sqm

Resources

Our approved logo, color palette, and brand imagery

Download brand assets

Read our archived announcements

PRNewswireRunway Girl Network

Press Inquiries

Please contact us for any media
needs or questions.

press@genphoenix.com

Keep in touch.

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