Sustainability isn’t just good for the planet, it’s good for business too. Gen-Z and Millennial customers are 27% more likely to purchase from a brand that they believe cares about the planet than older generations.
So clearly, it’s important for brands to make a big deal about the sustainability innovations they’re rolling out.
But how can you ensure less well-known brands are getting the attention they deserve? Elyse Winer, CMO of Gen Phoenix, knows this challenge all too well. Despite her brand’s long history of fantastic sustainability innovations, it’s not exactly a household name.
Elyse’s solution? Strategic partnerships, and fearless efforts to make some noise about sustainability. Discover how you can do the same.
Key talking points
- Why sustainability matters for businesses, and CMOs role in driving it forwards in their organizations.
- The importance of celebrating and promoting your sustainability innovations.
- Making sure your sustainability innovations get the attention they deserve through strategic partnerships.
Watch the podcast here https://open.spotify.com/episode/3SigYQZynGQZAUAk14Yh4m