Nico den Ouden

Chief Innovation Officer and GM Seating

Nico joined Gen Phoenix in 2009 and led the commercial team that built the company’s leading position in the Aviation and Ground Transport seating market.  He brought deep business development experience in industrial materials marketing to Gen Phoenix, and was drawn to the company because of its promise to deliver sustainability with no compromise in performance.  As Gen Phoenix’s Chief Innovation Officer, Nico takes pride in being the voice of the customer, and no one knows more about our technology and how it can be applied for customer success.

The successful introduction of new technologies to support sustainability have long been at the core of Nico’s passion in business.  Immediately prior to joining Gen Phoenix, Nico worked for Acheson Colloids, a National Starch & Chemical Company and Henkel AG, who acquired Acheson, as Global Marketing Director. There he was responsible for New Technology Development (NTD) and New Product Development (NPD), and focused on the successful development and introduction of innovative graphite dispersion solutions for EV battery and hydrogen fuel cell systems for automotive applications. Previously he managed global sales and marketing for Croda Oleochemicals plc, a producer of surfactants that was the first to move from animal to plant based formulations. 

An avid Formula One fan, Nico roots hard for Red Bull Racing, revelling in the fact that they include a driver racing under the Dutch flag. Once a skilled basketball player who played for his university team, he now challenges himself by engaging in vigorous outdoor travel, such as backpacking off the beaten track and staying with local families in Cuba, Ecuador, Peru, Argentina, Japan and Vietnam, and rooftop camping in the wilderness of Botswana and Namibia. 

Nico holds a BSc in Chemical Engineering from the Rotterdam University of Applied Science and an MBA from TSM Business School in the Netherlands.

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